Community Catch Up - Ethical Marketing and Business
Listen to Community Catch Up - Ethical Marketing and Business: Spotify
This extensive discussion covers the philosophy and practical implementation of running an ethical business, particularly in industries focused on personal growth and well-being. Starting with a casual conversation about holiday traffic, the presenter shifts to the core topic of ethical business practices versus traditional capitalist models. The conversation explores the necessity of building businesses that are extensions of personal moral values and contribute positively to employees' lives and the broader community. It emphasizes the importance of fairness in marketing, pricing, and service delivery, emphasizing the empowerment and wellbeing of both the clientele and the workforce. Specific strategies discussed include transparency in pricing, avoiding manipulative marketing tactics, providing various service levels to accommodate different financial capabilities, and the power of collaboration and community within the industry. The session ends with encouragement for collaboration and creating workshops that reflect the business owner's genuine self while also serving the community effectively.
00:00 Introduction and Casual Conversation
00:32 The Importance of Ethical Business Practices
02:04 Challenging Traditional Business Structures
04:14 The Role of Marketing in Ethical Business
05:29 The Heart and Soul of Your Business
06:17 Rethinking Capitalist Business Structure
08:30 The Impact of Your Business Beyond Yourself
10:56 The Fear of Being Seen and Its Impact on Business Growth
13:43 The Importance of Ethical Marketing
21:05 Pricing Yourself and the Concept of Worth
27:31 The Power of Accessibility in Business
29:06 Exploring Different Pricing Strategies
31:42 The Ethics of Marketing: Avoiding Manipulation
32:43 Empowering Clients Through Informed Choices
32:59 The Role of Healers: Holding Space, Not Healing
36:07 The Importance of Transparency in Pricing
38:11 The Impact of Ethical Marketing and Business Practices
43:20 The Power of Collaboration and Community
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